Women's facial attractiveness changes the evaluation of clothes more than men's, while the evaluator’s gender doesn’t matter
May 29, 2020
Associate Professor Ryosuke Niimi (cognitive psychology) of Niigata University's Faculty of Humanities and Shin'ya Yamada, a graduate of the faculty (Psychology and Human Studies major), discovered that when evaluating clothing attractiveness, the facial attractiveness of the person wearing the clothes influenced the evaluations. The effect was even greater when the person wearing clothes was female as opposed to male. The results were the same regardless of men or women as evaluators.
The results were published in The Japanese Journal of Psychology (J-STAGE online early publication) of the Japanese Psychological Association on May 22, 2020.
Publication Details
Title: Effect of facial attractiveness on clothing attractiveness ratings by gender
Journal: The Japanese Journal of Psychology
Authors: Ryosuke Niimi and Shin'ya Yamada
DOI: 10.4992/jjpsy.91.19004
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